— Business, growth, products & AI · Since 2008
Doing more is not always the answer. Sometimes you need to change the method.
I work alongside founders, business owners and senior decision-makers to understand where to intervene when growth, products or processes are not delivering the expected outcome — connecting strategy, marketing, technology and AI to the company’s real priorities.
● Founder of WMA · 400+ digital projects · Creator of Telescop, Quantiq, Primeforms, Woomail and Socialtrust
Since 2008
Experience across business, marketing and technology
WMA · since 2012
Business and advisory work alongside companies
400+
Clients and projects across different contexts
5 SaaS products
Products built, not just advised on
— Where I can add value
Strategy, product and technology need to move in the same direction
I work alongside founders, senior decision-makers and teams when one decision affects several areas. We combine internal experience, data and an outside perspective to understand where to intervene, what should come first and how to move the decision into execution.
— Experience across several generations of digital change
Tools change. The outcome is still what matters.
I have worked in digital since 2008. Over the years, platforms, channels and technologies have changed: web development, SEO, advertising, lead generation, eCommerce, SaaS products, automation and now artificial intelligence.
The thread running through all of it has remained the same: working alongside founders, senior decision-makers and teams to understand where to intervene, set priorities and turn a decision into something that can actually work.
In 2013 I co-created ComingJob, the first SaaS platform in my journey. The project did not reach the conditions needed to continue, but it taught me a practical lesson about the distance between a good idea and a product the market actually wants.
Today that journey continues through WMA and five proprietary SaaS products.
— Before adding anything, understand where intervention is worth it
The point is not to do more. It is to understand what can change the outcome.
A campaign cannot compensate for an unclear offer. Artificial intelligence does not bring order to a confused process. Software creates no value unless it improves a real activity or decision.
Many companies react by adding more activity: more campaigns, more content, more tools, more automation. I prefer to start with a different question: are we optimizing what we already do, or is there a point that needs to be rethought?
The conversation starts from context: market, objectives, constraints, data and internal capacity. Together we clarify what is limiting the outcome. Only then do we decide what to build or activate.
— From recurring needs to products
When the same need keeps returning, I try to turn it into a system
WMA is the operating company through which I work alongside businesses. My proprietary products, on the other hand, come from recurring needs observed in real work: understanding the market better, making AI usable, qualifying leads, automating relationships and strengthening digital trust.
— From context to execution
Four steps. In this order.
01 · Understand
Read the context
Market, customers, data, constraints, internal capabilities and real objectives. The conversation with the people who know the company comes before the solution.
02 · Decide
Set priorities together
Assess what to do, what to postpone and, above all, what not to do by connecting impact, resources and internal capacity.
03 · Build
Translate the decision
Turn the choice into coordinated actions, requirements and responsibilities, with people, data and technology moving in the same direction.
04 · Evolve
Measure and improve
Observe what happens, understand the gaps and improve the system based on evidence.
Gentian Hajdaraj speaking at Joomla! Festival 2016 in Milan: “Lead Generation – How to reach your target audience and convert it into customers.”
— Speaking, workshops and training
I bring real-world work into speaking and training
Over time, I have combined hands-on work with public speaking, workshops and training sessions.
Today I can be involved in events, company workshops, executive sessions and talks on digital growth, customer acquisition, SaaS products, applied artificial intelligence and process automation.
My approach is not theoretical: it comes from real cases, situations, decisions and tools used in work with companies and digital projects.
— How I think
From the blog
Analysis, experiments and frameworks on growth, AI, customer acquisition, digital products and process transformation. Not a collection of the latest news, but ideas I consider useful for making better decisions.
Author of “Le nuove regole del Web Marketing” and “eCommerce Reload”
Two Italian-language books on strategy, online selling and digital transformation.
What outcome are you trying to achieve?
If you are a founder, business owner or senior decision-maker, tell me where you want to get, what you have already tried and where progress seems to be slowing down. The conversation starts there: understanding together where it is worth intervening and what should come first.