— Growth, Marketing & Digital Product · Since 2008
I turn business goals into growth systems, automations and digital products
Since 2008, I have worked at the intersection of business, marketing, technology and product development. I help B2B companies, eCommerce businesses and digital ventures turn opportunities, data and processes into acquisition strategies, automations and SaaS products built for practical use and measurable outcomes.
● Founder of WMA · Digital entrepreneur · Creator of Telescop, Quantiq, Primeforms, Woomail and Socialtrust
Since 2008
Hands-on experience in digital business
WMA · since 2012
Business, consulting and digital systems
300+
Clients and projects delivered
5 SaaS products
From concept and requirements to go-to-market
— A hybrid profile
Business, marketing, product and technology need to move in the same direction
Companies often separate commercial strategy, marketing, software development and automation. My role is to connect these areas: understand the business problem, set priorities, translate them into requirements and coordinate the delivery of a practical solution.
— Entrepreneurial and product journey
A journey built through hands-on experience, before SaaS and AI became everyday terms
I began working in digital in 2008. In 2012, I founded WMA and became a partner in Venture Knowledge, an experience that brought me even closer to innovation, business models and the development of initiatives for companies.
In 2013, I co-created ComingJob, the first SaaS platform in my journey: a marketplace connecting companies and professionals through job listings, profiles and search tools. I worked on the paid B2B model, product features and user experience, coordinating directly with the developer.
The project did not reach the conditions required to continue and was eventually closed. It was, however, my first hands-on experience in designing, developing and taking a software product to market, as well as a lesson in the importance of collaboration, execution and market validation.
That journey continued over the years and now includes five SaaS products focused on market intelligence, enterprise AI, lead experience, automation and digital trust.
— My operating approach
From the business problem to a solution that can be built
A campaign cannot fix a weak offer. Artificial intelligence cannot bring order to a confused process. Software creates no value unless it addresses a real problem.
That is why I start with context: market, objectives, constraints, available data and internal capabilities. I translate the problem into priorities, requirements and coordinated initiatives, connecting growth, product and technology in a system that can be built, measured and improved.
— Business and proprietary products
Products are built around real problems observed in the market
My first experience designing a SaaS platform dates back to 2013 with ComingJob. Today, WMA is the operating company through which I support businesses, while proprietary products are created by turning recurring problems into solutions: understanding the market, qualifying leads, automating relationships, applying AI and strengthening digital trust.
— From problem to system
From diagnosis to execution, without confusing activity with outcomes
01 · Understand
Read the context
Market, customers, available data, constraints, internal capabilities and real objectives.
02 · Choose
Set priorities
Decide what to activate, what to postpone and which initiatives do not create enough value.
03 · Build
Connect the parts
People, content, campaigns, data and technology must support the same objective.
04 · Evolve
Measure and improve
Review results, understand gaps and update the system based on evidence.
Gentian Hajdaraj speaking at Joomla! Festival 2016 in Milan: “Lead Generation – How to reach your target audience and convert it into customers”.
— Speaking, workshops and training
I bring to the stage and the classroom what I test in real projects
Over time, I have combined hands-on work with public speaking, workshops and training sessions.
I am available for events, corporate workshops, training programmes and talks on topics including digital growth, customer acquisition, SaaS products, applied artificial intelligence and process automation.
My approach is not theoretical: it starts with cases, problems, decisions and tools used in real work with companies and digital ventures.
— Ideas, analysis and frameworks
I write to bring clarity to what is changing
Analysis and articles shaped by work on growth, artificial intelligence, customer acquisition, process transformation and digital products. An editorial archive built since 2009 to separate short-lived trends from tools that remain useful.
Author of “Le nuove regole del Web Marketing” and “eCommerce Reload”
Two books on strategy, online sales and digital transformation.