YouTube Ads allows businesses to use videos, Shorts and other advertising formats to reach potential customers while they watch, search for or discover content on YouTube. YouTube advertising has changed significantly over the past few years. It is no longer simply a matter of choosing a video, defining an audience and paying for views. YouTube [...]
Last updated: August 2026 — originally published in January 2015. Increasing eCommerce sales does not necessarily mean increasing traffic. You can spend more on Google Ads, Meta Ads, SEO, influencers or marketplaces and bring thousands of additional visitors to your store. But if your website converts poorly, your average order value is low or most [...]
Last updated: August 2026 Optimizing a Google Ads account does not simply mean lowering cost per click, adding a few negative keywords or applying every recommendation suggested automatically by the platform. It means making sure that Google Ads is using your budget to reach the right people, measuring the right conversions and contributing to business [...]
Last updated: August 2026 — originally published in March 2010. Editorial note: This article was first published in 2010, when Google announced DoubleClick for Publishers. Since then, both the platform and Google's advertising ecosystem have changed significantly. I have updated this guide to preserve the historical context while explaining what DFP became and how Google [...]
Last updated: August 2026 When we search for a restaurant, a professional, a shop or a company in our area, Google tries to show us the businesses it considers most relevant to our query and location. This is where Local SEO comes into play: the set of strategies and activities designed to improve a business's [...]
Originally published on August 25, 2010, and updated in July 2026. Launching an SEO campaign does not mean adding a few keywords to your pages and waiting for Google to increase your traffic. It means building a system in which business objectives, technical structure, content, authority, and measurement work in the same direction. SEO has [...]
Article updated in July 2026. ChatGPT can help you plan, create, and analyze Google Ads campaigns, but it does not replace the advertising platform, its data, or the experience of the person managing the account. Its most useful role is that of an operational copilot. It can turn an unclear brief into a campaign structure, [...]
Originally published on March 2, 2010, and updated in July 2026 for responsive search ads. Dynamic Keyword Insertion is a Google Ads feature that automatically adapts part of an ad’s text to the keyword that triggered it. Also known as DKI, it can make an ad feel closer to the language used by a potential [...]
In 2013, I published Simon Sinek’s How Great Leaders Inspire Action video on this blog. At the time, I simply quoted the opening of his talk and invited readers to watch it. More than a decade later, that content still deserves attention. Not because the Golden Circle is a magic formula, but because it raises [...]
The Internet did not begin with Google, social media or even the World Wide Web. Its story started much earlier, at a time when computers filled entire rooms, communication between different systems was extremely difficult, and the idea of a global network seemed closer to science fiction than to a realistic project. Today, the Internet [...]
