Originally published on August 25, 2010, and updated in July 2026. Launching an SEO campaign does not mean adding a few keywords to your pages and waiting for Google to increase your traffic. It means building a system in which business objectives, technical structure, content, authority, and measurement work in the same direction. SEO has [...]
Article updated in July 2026. ChatGPT can help you plan, create, and analyze Google Ads campaigns, but it does not replace the advertising platform, its data, or the experience of the person managing the account. Its most useful role is that of an operational copilot. It can turn an unclear brief into a campaign structure, [...]
Originally published on March 2, 2010, and updated in July 2026 for responsive search ads. Dynamic Keyword Insertion is a Google Ads feature that automatically adapts part of an ad’s text to the keyword that triggered it. Also known as DKI, it can make an ad feel closer to the language used by a potential [...]
In 2013, I published Simon Sinek’s How Great Leaders Inspire Action video on this blog. At the time, I simply quoted the opening of his talk and invited readers to watch it. More than a decade later, that content still deserves attention. Not because the Golden Circle is a magic formula, but because it raises [...]
The Internet did not begin with Google, social media or even the World Wide Web. Its story started much earlier, at a time when computers filled entire rooms, communication between different systems was extremely difficult, and the idea of a global network seemed closer to science fiction than to a realistic project. Today, the Internet [...]
Increase Sales? Invest in Lead Generation Increasing sales is not just about running more ads, publishing more content, or pushing your products harder. In most cases, selling more means building a system that attracts the right people, earns their trust, collects qualified contacts, and turns interest into real business opportunities. This is where lead generation [...]
Creating a successful landing page is not just about designing a beautiful page, adding a catchy headline and placing a button somewhere above the fold. A landing page works when it turns attention into action: a lead request, a purchase, a booked call, a newsletter subscription, a download, a demo request or any other conversion [...]
Every time B2B lead generation is discussed I get the sense of a small but important misunderstanding: many companies look for “more contacts” when what they really need are more real commercial opportunities. A contact alone is worth almost nothing. You can have a hundred form submissions from curious people who are off-target, without budget [...]
In 2009 I wrote an article about a phenomenon that was beginning to change the world: iPhone apps. Back then the App Store was young, competition was limited, and a simple (but well-made) idea was often enough to stand out. Unknown developers became digital entrepreneurs within months thanks to a model that seemed almost “magical”: [...]
Web marketing is one of the most effective ways to promote products and services online, but in 2026 reducing it to mere promotion would be extremely limiting. Today it is a complex ecosystem that combines strategy, technology, content, data and automation with a single goal: attract qualified users and turn them into loyal customers. There [...]
