A real AI productivity experiment: 12 days, 14 professional disciplines, and an estimated €20,000 in equivalent work. The lessons for skills, quality, and time.
AI Search Visibility in Italy 2026 is now available: the book by Gentian Hajdaraj born from Telescop research on 6,000 observations across AI search surfaces.
A practical guide to applying AI to marketing processes, data, agents, automation, decision-making and AI Search.
YouTube Ads allows businesses to use videos, Shorts and other advertising formats to reach potential customers while they watch, search for or discover content on YouTube. YouTube advertising has changed significantly over the past few years. It is no longer simply a matter of choosing a video, defining an audience and paying for views. YouTube [...]
Originally published on August 25, 2010, and updated in July 2026. Launching an SEO campaign does not mean adding a few keywords to your pages and waiting for Google to increase your traffic. It means building a system in which business objectives, technical structure, content, authority, and measurement work in the same direction. SEO has [...]
Article updated in July 2026. ChatGPT can help you plan, create, and analyze Google Ads campaigns, but it does not replace the advertising platform, its data, or the experience of the person managing the account. Its most useful role is that of an operational copilot. It can turn an unclear brief into a campaign structure, [...]
Originally published on March 2, 2010, and updated in July 2026 for responsive search ads. Dynamic Keyword Insertion is a Google Ads feature that automatically adapts part of an ad’s text to the keyword that triggered it. Also known as DKI, it can make an ad feel closer to the language used by a potential [...]
Increase Sales? Invest in Lead Generation Increasing sales is not just about running more ads, publishing more content, or pushing your products harder. In most cases, selling more means building a system that attracts the right people, earns their trust, collects qualified contacts, and turns interest into real business opportunities. This is where lead generation [...]
Creating a successful landing page is not just about designing a beautiful page, adding a catchy headline and placing a button somewhere above the fold. A landing page works when it turns attention into action: a lead request, a purchase, a booked call, a newsletter subscription, a download, a demo request or any other conversion [...]
Every time B2B lead generation is discussed I get the sense of a small but important misunderstanding: many companies look for “more contacts” when what they really need are more real commercial opportunities. A contact alone is worth almost nothing. You can have a hundred form submissions from curious people who are off-target, without budget [...]
