Local SEO: 9 Rules to Improve Your Visibility on Google and Maps
Last updated: August 2026
When we search for a restaurant, a professional, a shop or a company in our area, Google tries to show us the businesses it considers most relevant to our query and location.
This is where Local SEO comes into play: the set of strategies and activities designed to improve a business’s visibility in location-based […]
How to Launch an SEO Campaign: 16 Practical Rules
Originally published on August 25, 2010, and updated in July 2026.
Launching an SEO campaign does not mean adding a few keywords to your pages and waiting for Google to increase your traffic. It means building a system in which business objectives, technical structure, content, authority, and measurement work in the same direction.
SEO has changed significantly since […]
How to Use ChatGPT to Create and Optimize Google Ads Campaigns
Article updated in July 2026.
ChatGPT can help you plan, create, […]
Dynamic Keyword Insertion in Google Ads: How to Use DKI Correctly
Originally published on March 2, 2010, and updated in July 2026 for responsive search ads.
Dynamic Keyword Insertion is a Google Ads feature that automatically adapts part of an ad’s text to the keyword that triggered it.
Also known as DKI, it can make an ad feel closer to the language used by a potential customer and […]
Simon Sinek’s Golden Circle: How Great Leaders Inspire Action
In 2013, I published Simon Sinek’s How Great Leaders Inspire Action video on this blog. At the time, I simply quoted the opening of his talk and invited readers to watch it.
More than a decade later, that content still deserves attention. Not because the Golden Circle is a magic formula, but because it raises a question […]
The True History of the Internet: From Its Origins to Artificial Intelligence
The Internet did not begin with Google, social media or even the World Wide Web.
Its story started much earlier, at a time when computers filled entire rooms, communication between different systems was extremely difficult, and the idea of a global network seemed closer to science fiction than to a realistic project.
Today, the Internet has become an […]
Increase Sales? Invest in Lead Generation
Increase Sales? Invest in Lead Generation
Increasing sales is not just about running more ads, publishing more content, or pushing your products harder. In most cases, selling more means building a system that attracts the right people, earns their trust, collects qualified contacts, and turns interest into real business opportunities.
This is where lead generation becomes important. Not […]
How to Create a Successful Landing Page in 10 Steps
Creating a successful landing page is not just about designing a beautiful page, adding a catchy headline and placing a button somewhere above the fold. A landing page works when it turns attention into action: a lead request, a purchase, a booked call, a newsletter subscription, a download, a demo request or any other conversion that […]
B2B Lead Generation in 2026: 33 Real Stats That Explain What Actually Works
Every time B2B lead generation is discussed I get the sense of a small but important misunderstanding: many companies look for “more contacts” when what they really need are more real commercial opportunities.
A contact alone is worth almost nothing. You can have a hundred form submissions from curious people who are off-target, without budget or urgency. […]
How to Make Money with Apps in 2026 (Even If You Can’t Code)
In 2009 I wrote an article about a phenomenon that was beginning to change the world: iPhone apps. Back then the App Store was young, competition was limited, and a simple (but well-made) idea was often enough to stand out. Unknown developers became digital entrepreneurs within months thanks to a model that seemed almost “magical”: Apple […]